The Pricing Guide: How to Stop Underselling Your Skills

News May 02, 2025

Freelancing is a unique journey. It offers freedom, but also requires self-reliance in every aspect of work from finding clients and managing projects to something that seems simple but is often sensitive: pricing.

"What’s a fair rate?" is a question that many new freelancers struggle with. Sometimes, the desire to just land a job makes it easy to say yes to low rates. But when this happens too often, freelancing can turn into a tiring cycle of low income, undervaluation, and eventually, a loss of joy in the work.

Price is more than just a number — it reflects your value

Pricing isn’t just about numbers; it’s a reflection of the value your skills and time bring. A freelancer who works with care, dedicates hours to perfecting a product, shouldn’t be priced the same as a fast, mass-produced service. It’s essential to understand what you’re really offering clients. It’s not just a piece of writing, a design, or a few lines of code, it's a solution, a value that helps them solve a real problem.

Pricing builds trust

How you price your work is also a way to build trust. Quoting a rate that matches your abilities shows confidence and professionalism. On the other hand, reluctantly accepting rates below your worth makes it harder to form respectful, long-term relationships with clients.

No one can price your work for you

Only you can determine your worth. That takes observation, experience, and ongoing adjustments. There will be times when a client turns you down because of your rate and that’s okay. Because eventually, you’ll find clients who are happy to pay what you’re worth, or even more, because they recognize your quality and commitment.

Price is negotiable value is not

While price can be discussed, value should never be up for negotiation. That’s one of the most important mindsets to maintain a sustainable and healthy freelance career.

Confidence grows with experience

Think of setting your rates not just as part of the workflow, but as a milestone in your professional growth. And this journey deserves to be built on fairness, respect, and a deep understanding of your own value.

News Businesses Freelancer

MiLin

MiLin leads Community and Social Impact at PitchNet, building initiatives that drive economic opportunity, freelancer wellbeing, and nonprofit impact.